Library Juice Academy courses offered in September and October

Most of these classes are four weeks in length, with a price of $175.
We accept registrations through the first week of class.

Go to for details.

Share as appropriate, and apologies for cross-posting. Thanks!


Metadata Design
Instructor: Grace Agnew

Easy Patron Surveys
Instructor: Jennifer Sweeney

Developing a Website Content Strategy
Instructor: Rebecca Blakiston

Introduction to Readers’ Advisory
Instructor: Jessica Moyer

New Initiatives in Academic Libraries: Tools and Tips
Instructor: Marcus Banks

Business Writing: Producing Clear, Concise Policies, Procedures and Public Relations Materials
Instructor: Ed Rossman

Transforming and Querying XML with XSLT and Xquery
Instructor: Robert Chavez

HTML, CSS, and the DOM
Instructor: Jason Bengtson

Beginning Programming in Python, Part I
Instructor: Tony Castelletto

Marketing the Library in the 21st Century
Instructor: Debra Lucas-Alfieri


Introduction to Cataloging
Instructor: Melissa Adler

Introduction to Drupal for Libraries
Instructor: Cody Hennesy

Introduction to the Semantic Web
Instructor: Robert Chavez

Bringing Library Services to Mobile Devices
Instructor: Scott La Counte

Techniques for Student Engagement in Library Instruction
Instructor: John Doherty

Getting to Know: Romance
Instructor: Jessica Moyer

Introduction to Client-Side Web Scripting
Instructor: Jason Bengtson

Beginning Programming in Python, Part II
Instructor: Tony Castelletto

Introduction to Archives Administration and Management
Instructor: Christine D’Arpa

While academic programs focus on conceptual understanding of foundations, we focus on the kinds of skills that library schools generally expect librarians to learn on-the-job, but which usually turn out to require additional study. These workshops earn Continuing Education Units, and are intended as professional development activities. Workshops are taught asynchronously, so you can participate as your own schedule allows.

Library Juice Academy
P.O. Box 188784
Sacramento, CA 95818
Tel. 218-260-6115
Fax 916-415-5446


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TLA webinars on making the case for your library

via email

The budget crisis is upon us. Now more than ever, we need to justify the role of libraries to administrators in our towns, schools, and universities.

The Texas Library Association is rolling out six new webinars to help libraries in their fights to preserve budgets, jobs, and services. Register for these new programs at

Collaborating for Texas Work Skills Development
Join TWDL team members on February 22, 2011 for a webinar on this far-reaching program. Learn more about current and forthcoming training and resources, as well as discovering ways to market the library’s role in workforce development.  The webinar will be held at 2 pm Central Standard Time. One hour of CE credit will be offered.


Have School Libraries Been Stamped with an Expiration Date?
Marty Rossi’s program on February 24, 2011 will discuss how school librarians can integrate and leverage technology to improve the learning process.  Learn more about the issues identified in the Speak Up Survey and what technology resources and tools are available to encourage connections with teachers and engage students.The webinar will be held at 3:30 pm Central Standard Time. One hour of CE credit will be offered.

Assessing Your Library
Dr. Julie Todaro will return to the TLA webinar stage on March 3, 2011. Since the days of libraries getting money and more money automatically or “just because we are there” or “because we are the heart of the organization” are over, we need to know how to make our case on our worth and value. While some of our worth and value content and justification comes from articulation of our intrinsic value and long-standing successful performance, much of it must now come from gathering and reporting out usage and impact. Join the Webinar audience to find out what you can do immediately – no matter what data you gather – and what you can plan to do in the future, given unique situations you may be facing including cutbacks, need for major changes, etc. This premium webinar will be held at 2pm Central Standard Time. One hour of CE credit will be offered. Invoices are available upon request.

Strategic planning
Dr. Julie Todaro continues her webinar series on March 10, 2011. With spring comes new growth, bird’s nests and eggs, blooming flowers and the dreaded strategic plan. Not intended to be crystal balls or long-term speculation, older planning processes used to include intricate processes with extensive involvement by diverse individuals as well as timelines that spanned five-or-more years.   The more contemporary plan is based on sound research principles and practices with data gathering strategies that include input by targeted populations, a variety of aggregated data reports as well as  scenarios that tell “stories” of future activities.  The plan – required for reportage related to funding in many library settings – provides general vision and mission, assessment strategies and outcomes with projected and actual progress. Webinar discussion will introduce plan elements as well as provide examples of a variety of plan elements. This premium webinar will be held at 2pm Central Standard Time. One hour of CE credit will be offered. Invoices are available upon request.

Using Annual Reports To Make Your Case
Dr. Julie Todaro finishes her new series on March 24, 2011. One communication technique used to assist managers in reporting out, justifying, articulating need, identifying issues and activities is the annual report. Recommended as a tool that tells a monthly or quarterly story or the mid-year and final report , the annual report had become an even more valuable tool that describes library performance and specifically library value and worth. Tune in to learn about report techniques and best practices. This premiumwebinar will be held at 2pm Central Standard Time. One hour of CE credit will be offered. Invoices are available upon request.

BONUS:  Julie Todaro will present an encore of her popular webinar from February 3:

Management and Supervision
Dr. Todaro reprises her presentation on March 28 – Although the majority of library managers at all levels of management are responsible for both functions – management and supervision – these responsibilities are dramatically different. Tune in to hear how management differs from supervision, roles and responsibilities including the contemporary wording for job descriptions, goals and outcomes, how to report out your performance to your supervisor, ways to evaluate others in the organization who are managing and/or supervising, and how you indicate what you do on a resume! This premium webinar will be held at 2pm Central Standard Time.One hour of CE credit will be offered. Invoices are available upon request.

The premium webinars by Julie Todaro are $55 for non-TLA members, $45 for members, or $35 per person in groups of 5 or more. Group members do not need to be at the same location, but a single payment is needed. Again, invoices are available upon request.

Registration and more information are available at  ALSO – please join the effort to save library budgets across the state at and!

Ted Wanner, Continuing Education Specialist
Texas Library Association
3355 Bee Cave Rd, Ste. 401
Austin, Texas 78746-6763
512-328-1518 x154 / 800-580-2852


Register Now for “Marketing Your Library” online workshop with Rebecca Metzger (March 1-31, 2011)

via ili-l

Marketing Your Library

Location: Online
$250 (Simmons GSLIS Alumni Price $200)
March 1 – March 31, 2011 – PDPs: 15

What exactly is marketing and what does your library need to do it right? Money? A marketing plan? A dedicated job position? No, no, and no! Marketing does not have to eat up your budget (sometimes, it even saves money); you don’t have to devote an entire job position to it; and you certainly don’t need a lengthy marketing plan. Marketing is the process of communicating with users and potential users to determine their needs; designing services to meet those needs; and informing users about your services. This workshop will introduce students to basic marketing definitions and concepts, but the main focus will be on developing a user-centered approach to marketing that can be customized to students’ individual libraries. The class will draw on marketing lessons learned from outside the library world as well as proven marketing successes in public, academic, and special libraries (case studies will be presented on a weekly basis).

In this workshop, participants will:

  • Learn the basics of the marketing cycle
  • Apply concepts of product lines and market segmentation to their own libraries
  • Discover various techniques for gathering information about library users
  • Identify metrics to tell a compelling story about the impact of your library
  • Explore library marketing trends, such as word-of-mouth marketing, value studies, design thinking, and ethnographic studies
  • Receive peer and instructor feedback on a promotional idea or plan

“Good pace, great resources that can be taken away and referenced later, great feedback from workshop leader.” –student, 2010 “Marketing Your Library” workshop

Rebecca Metzger: Rebecca Metzger is a Reference and Instruction Librarian at Lafayette College’s Skillman Library in Easton, PA. In addition to regular reference and instruction duties, Rebecca heads Skillman Library’s outreach efforts. She runs a student advisory board, organizes orientations and open houses for students and parents, produces a newsletter for faculty, and promotes library services to students through online and offline communications. On campus, she is a faculty advisor to Hillel Society, an academic advisor, and serves on faculty committees. Off campus, she was recently chair of ACRL’s Instruction Section’s Management and Leadership Committee. She has been published in Library Journal and NMRT Footnotes and was selected to participate in ACRL’s Immersion 2008 program and ALA’s Emerging Leaders Program in 2009. Rebecca graduated from Simmons GSLIS in January 2006. Before becoming a librarian, Rebecca Metzger was a marketing and public relations specialist for art museums, arts organizations, and individual artists.


To register or for additional information, visit or

Webcast Alert! Takin’ it the Street: Why Businesses, non-profits and libraries must change how they deliver service to their markets

DATE Wednesday, September 30, 2009 | TIME 2:00–3:00 PM EDT
“I know that half my advertising works, I just don’t know which half.”

This might have been acceptable to department store tycoon, John Wanamaker, but businesses and libraries in today’s economy need a focused approach to marketing, one that starts with understanding the markets being served.

For years Fortune 100 companies have used sophisticated geographic information system (GIS) mapping tools and advanced database technologies to segment their markets and deliver products and services to meet specific market needs. These same powerful analytic tools that provide a detailed look at neighborhoods street-by-street are now available through libraries.

Public libraries use these tools to help small businesses and non-profit agencies find and target their markets, as well as to support the library’s own strategic, marketing, and facilities planning. Academic libraries support students, faculty and staff working on marketing and urban planning projects or PEST (Political, Economic, Social and Technological) and SWOT (Strengths, Weaknesses, Opportunities and Threats) analyses.

During this webcast we’ll explore:
• What is market segmentation and what is the data behind it?
• How is market segmentation used by small businesses and non-profits to create compelling value?
• Why and how does the use of market segmentation create compelling business decisions?

Register for this FREE webcast today at

Join our panel of experts to learn how market segmentation can help with the three most important elements of business success:
1) finding new customers
2) retaining current customers, and
3) locating a business.

Gina Millsap, Executive Director, Topeka & Shawnee County (KS) Public Library. Gina leads an organization of 230 incredible employees serving a library-loving community of 173,000. She’s worked in libraries for 30+ years and received her MLS in the previous century. Her degree may be an antique, but her outlook isn’t. She’s a Library Journal 2007 Mover and Shaker and president of the Library Leadership & Management Association (LLAMA) of the American Library Association.

Alice Kavanagh, Market Segmentation Specialist, ESRI. Since joining ESRI in 2002, Alice has applied her knowledge of geographic information systems (GIS) technology to help businesses in a variety of industries use market segmentation data to solve their problems. ESRI software is used by more than 300,000 organizations worldwide.

Marc Futterman, President and CEO, CIVICTechnologies. Marc is one of the nation’s leading experts on the use of market segmentation. His award-winning work to bring market segmentation to public libraries, small business patrons, and students is having a major impact on communities and economic development nationwide.
For expert information and advice, register today!
Can’t make it on September 30? No problem!
Library Journal webcasts are archived for 12 months after the live event. With your webcast registration,
enjoy the ability to access this event on-demand as often as you’d like.

Marketing Basics online course: registration closes Monday, March 30

Looking to perform better at your current job?

Hoping to diversify your skill set and give some “oomph” to your resume?

Consider RUSA’s Marketing Basics for Libraries course.

This 5-week online course teaches you the fundamentals of marketing, and also guide you through the development of a marketing plan specific to you and your library’s needs. It’s perfect for librarians in all types of library settings who are asked to market library services.

Get the full scoop on the course content and our knowledgeable instructors at the RUSA blog:

Register for the course now:

Discounts are available for two or more registrants from the same library or library system. Contact for details.

Can Libraries Be Sold Like Soap?

Traditionally, many librarians have perceived commercial marketing as a wash, because libraries have such a noble cause. You may turn that thinking around when you get turned on to social marketing, and how it can be used to promote library services and resources.

Join PALINET and Fearless Future for the entertaining and informative…

Can Libraries Be Sold Like Soap?

Monday, March 16, 2009     9:30 AM – 4:30 PM
PALINET, Philadelphia, PA

Social marketing is an area of business research and practice that uses proven market techniques to promote the public good. Library professionals of all types are encouraged to attend this workshop.

After a successful program delivered by Mary Evangeliste and Yvonne Mery of Fearless Future, at the Amigos Library Network in Dallas, TX, here’s what workshop participants are saying:

“Yvonne and Mary Evangeliste were terrific.”

“Interactive & practical!”

“Informative & great fun!”

“They brought a lot of energy to their workshop and our conference.”
To register for this exciting event, please visit:

For more information on Fearless Future, visit their website at:

There are still seats available for this event, but they won’t last long.
Join PALINET for this event, and make it a great day!

Group registration means big savings for RUSA online course registration

CHICAGO—Libraries and library systems interested in improving reference service delivery and bringing marketing skills to their library staff team can take advantage of discounted registration rates for groups of two or more participants for online courses offered by the Reference and User Services Association (RUSA).

Groups registering for a course will save 15 percent off the regular registration rates for their membership types. The group registration form must be submitted via fax or mail and can be downloaded from the RUSA website. Non-member registrants are encouraged to join ALA or RUSA for significant savings on this and other professional development opportunities such as ALA conferences and RUSA pre-conference events.

Individuals looking to add skills to their resume can also register for the courses online or by fax or mail. Registration deadlines, rates and complete course descriptions can be found on each course’s webpage.

The next offerings are:

The Reference Interview, Feb. 2 – March 13
This comprehensive course covers such reference interview topics as cultivating an approachable reference environment, successful questioning and listening techniques and appropriate follow-up methods. Staff of all levels at all types of libraries will find this content, presented in a multi-media format, helpful in day-to-day engagement with library patrons.

Genealogy 101, Feb. 16 – March 21
Designed for reference staff with little to no experience in genealogy, Genealogy 101 uses a case study to present tools and techniques participants can use to confidently assist patrons with family history research. A review of archival material, print reference tools and online sources is included in the curriculum.

Business Reference 101, Feb. 16 – March 13
Appropriate for librarians and library staff of all types who wish to acquire business reference expertise, Business Reference 101 will demystify such topics as SIC, NAICS codes, ROI and 10ks. Students will also have access to such proprietary business reference databases as Standard & Poor’s Net Advantage and Thomson/Gale’s Business & Company Resource Center.

Marketing Basics for Libraries, first of five classes on April 2, 11 a.m. – 1 p.m. CST
Marketing Basics meets for five weekly sessions that cover marketing basics, including marketing planning and marketing research. The final product of the course will be a marketing plan that individuals will create based on their own library environment/needs.

With the exception of Marketing Basics, all RUSA online courses are asynchronous and do not have scheduled meeting times. This format offers flexibility for busy professional schedules and facilitates interaction between instructors and students with weekly assignments, discussion boards and chat sessions.

Questions about RUSA’s professional development offerings or group registrations can be e-mailed to RUSA at

The Reference and User Services Association, a division of the American Library Association, is the foremost organization of reference and information professionals who make the connections between people and the information sources, services, and collection materials they need.

via ALA

LJ/SLJ Webcast Event: What’s the Buzz? Word-of-Mouth Marketing for Libraries

Date: Tuesday, November 18, 2008
Time: 2–3 PM EDT

Register for this FREE webcast today at
Whether you want to promote new programs or keep patrons updated on longstanding services, word-of-mouth (WOM) marketing is the ticket to build awareness in your community and get people talking about your library in positive terms. WOM offers your institution and staff a low-cost way to identify and harness social networks that can be used to spread the library’s message and service offerings.

Panelists include:

  • Peggy Barber, Library Communication Strategies Inc., Chicago, IL. Leading library word-of-mouth marketing expert Barber will discuss the traditional marketing practices versus neomarketing, and tell attendees why it is time to get passionate about “selling” your library and its services. Find out what word-of-mouth marketing is, why you should care, and start putting together an action plan!
  • Ann McDonald, Library Marketing Associate, Glen Ellyn Public Library, Glen Ellyn, IL. In 2006, Ann took on the newly created position of library marketing associate which came with no handbook, and more importantly, no budget! Using WOM techniques learned from Library Communications Strategies, McDonald will share with attendees how she was able to generate a 375% increase in the use of the library’s NoveList database through creativity and passion, and without spending a lot of money.
  • Katie Klossner, Community Relations Manager, Douglas County Libraries, Douglas County, CO. By blending word-of-mouth marketing with other strategies like social networking, push technologies, and embedding, Douglas County Libraries (DCL) have created a complete and high impact library marketing strategy. Over 80 percent of Douglas County households have at least one active library card, and the library has an approval rating among local residents of 93 percent. Klossner will review the marketing practices that have made DCL so successful in reaching the Douglas County community.

Moderator: Duncan Smith, Product Manager/Creator of NoveList.

From Branding to Library Closures, Learn and Share at November’s Webinars

WebJunction webinars provide not only a free opportunity to learn something new, but also a chance to interact with other attendees and share your own expertise. A diverse set of offerings is scheduled for November.

Are you interested in:

  • marketing your library services through the library brand,
  • extending your library service hours with “24/7″ digital tutorials,
  • learning how to build a technology team,
  • better understanding your library’s role in the community, or
  • learning why libraries close and what you can do to prevent your own library closure?

You can learn more about all these topics in WebJunction’s November lineup of free webinars.

Branding Libraries and Their Services

We are surrounded by brands in our world—visual representations of a manufactured good or some service that allows a customer/user/patron to quickly identify the product/service. If someone says, “Golden arches,” you immediately think of a certain fast food restaurant. Any business or service can brand itself, for marketing and publicity purposes. But what is a brand? How are they created? What benefits do brands offer? What are the challenges facing a branding project? Can libraries effectively brand themselves and their services? If so, how? Join Michael Leach as he answers these and other questions, while providing a solid framework and background on what brands are and how they work.

Register here:

Go Team! Quick Tips to Help You Build a Technology Team in Your Library (MaintainIT)

Join MaintainIT’s Brenda Hough as she interviews Michelle Foster for “Go Team! Quick Tips to help you build a technology team in your library”. Michelle is IT Manager for the Boone County Public Library in Kentucky. This fast-paced and interactive session will introduce the idea of technology teams and libraries. Hear what Michelle has done, share your experiences, and think about what you might want to do in the future. Take 30 minutes out of your day to learn from the experiences of others and get something started. This is a part of the MaintainIT Cookbook webinar series where contributors to the Cookbooks share their insights, their secrets, and what you can do to get started with projects like theirs.

Register here:

24/7 Librarianship: Reaching Patrons With Digital Tutorials

Join guest speaker Marcia Dority Baker of Schmid Law Library, University of Nebraska College of Law as she explains how libraries can use digital tutorials to reach customers around the clock. She will discuss how digital tutorials can support learning and instruction as well as provide access to information and educational resources to customers when the doors of the library are closed.

We will explore: what is a digital tutorial, how libraries can use digital tutorials, help brain-storm ideas on how all types of libraries could be creative with limited budget and staff resources, and include tips on free video software librarians could use to get started.

Register here:

Rural Webinar: Your Library’s Role in Your Community

WebJunction and The Association for Rural and Small Libraries presents a free hour-long webinar focused on a topic important to the work of sustaining Rural and Small libraries. This session completes our 2008 focus on trustees and boards. Jim Connor and Pat Fisher will focus on assessing your library’s role in your community—and how to move from the fringe to the bulls-eye.

Register here:

Why Public Libraries Close

Join Dr. Christie Koontz, of Florida State University, for an one-hour webinar where she will discuss Why Public Libraries Close, a report she co-authored based on the first systematic nationwide study on the impact of public library closures and facility location. Using staff interviews and demographics analysis using geographic information systems (GIS), the study analyzed impact on library users and potential markets. Koontz will discuss national trends identified during the period of the study as well as guidelines developed that provide recommendations for libraries to prevent closure, measure impact on patrons, and where new library facilities should be opened.

Register here:

RUSA Online Course Registration Ends SoonDont Miss Out on Learning Opportunities!

Expand your skill set with RUSA this fall—sign up for an online course!

This fall’s courses address the reference interview, marketing your library and its services, and skills specific to business reference.


Don’t delay–registration for Marketing Basics closes this Friday!

Know a friend, colleague, or staff member  who might be interested in these learning opportunities? Please forward this message to them.

•  Marketing Basics for Libraries
First course on Sept. 25, 2008, 11am-noon Central (Chicago) Time
Learn about marketing basics and how they apply within the framework of a library. Public and academic librarians and staff who are asked to market library services will benefit from this course. Participants will produce individualized marketing plans based on their own libraries’ needs.
Register online by Sept.  12.
**Note that this course meets online on specific days and times, and all students must participate. Visit the RUSA Professional Development page (link below) for the complete schedule.

•  Business Reference 101: October 13 – November 7, 2008
Explore the process of business research and learn about resources available in this area. This course provides the uninitiated or the apprehensive an overview of business reference and lays a foundation for confident handling of the topic in a professional setting.
Register online by Sept. 26.

•  Reference Interview: October 13 – November 21, 2008
Brush up on your reference interview skills and acquire methods for effectively evaluating reference services—a “must” for support staff, library technicians, and newly hired reference librarians.
Register online by Sept. 26.


Learn more about each of these courses and download forms for fax or mail registration at the RUSA Professional Development page:

Registration Rates: $130 for RUSA members ~ $160 for ALA members ~ $190 for non-members ~ $100 for students & retirees

Not a member? Join ALA or add RUSA to your membership today at

Questions about RUSA online professional development? Contact us at, or 312-280-4398.