Webcast Alert!: Connecting with Nonfiction: Techniques and Title Tips for Young Readers and Teens

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DATE: Thursday, October 1, 2009 | TIME: 2:00–3:00 PM EDT

We’ve all been hearing it—want boys to read? Give them nonfiction. Looking for success with reluctant readers? Try nonfiction. Looking for enrichment for gifted students? Nonfiction is a good bet. What are some ideas to help you incorporate nonfiction into your work with students and teachers? You’ll get the answers you need on how to make these connections with your teachers and students in the Connecting with Nonfiction webcast.

Are you being asked to find nonfiction for students to “read” and not just use for a report? Are you prepared to talk to your young library patrons, students and their teachers about nonfiction? You can use some of the same techniques that you currently employ to talk about fiction and apply them when talking about nonfiction. Are you aware of new and popular nonfiction titles, including the latest biographies, informational books, and poetry? Is your library collection keeping up with the demand for nonfiction? We’ll be giving you the scoop on some of this year’s hottest nonfiction titles. Titles you will be sure to want to have on hand.

Join our panel of experienced professionals for a look at the latest trends in children’s and teen nonfiction publishing and a discussion of best practices that can boost your confidence in this expanding area of patron and student interest. The webcast will also include a discussion of distinguished titles in several areas of nonfiction that every librarian will want to know about and have on hand.

REGISTER FOR THIS FREE WEBCAST TODAY AT http://www.slj.com/ConnectingWithNonfiction

PANELISTS:
Kathleen Isaacs is a long-time middle school teacher and occasional librarian. She has chaired the 2005 Sibert Award Committee which annually recognizes authors and illustrators of the most distinguished informational book published in English during the preceding year, as well as chairing USBBY Outstanding International Books for 2006 and 2007. Isaacs has previously served on Newbery, Notable Children’s Books, and Best Books for Young Adult award committees. She has taught children’s literature to aspiring elementary educators and reviews regularly for professional journals.

Julie Corsaro is a writer, reviewer, and a children’s literature consultant, as well as a NoveList juvenile materials specialist, and the editor of NoveList School News. She is also vice-president/president-elect of the Association for Library Service to Children. A former school and public librarian, Julie has served on numerous books award committees, including the Newbery, Caldecott and Sibert.

Beth Gerall is the Juvenile Content Lead at NoveList. She is currently serving on the 2010 ALA Notable Children’s Books Committee. As a school librarian, she worked with children from preschool through high school. She has also served on the 2008 United States Board on Books for Young People (USBBY) Outstanding International Books Committee.

MODERATOR: Dodie Ownes, Editor, SLJTeen

For expert information and advice, register today!

Can’t make it on October 1? No problem!
School Library Journal webcasts are archived for 12 months after the live event. With your webcast registration, enjoy the ability to access this event on-demand as often as you’d like.

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Webcast Alert! Takin’ it the Street: Why Businesses, non-profits and libraries must change how they deliver service to their markets

DATE Wednesday, September 30, 2009 | TIME 2:00–3:00 PM EDT
“I know that half my advertising works, I just don’t know which half.”

This might have been acceptable to department store tycoon, John Wanamaker, but businesses and libraries in today’s economy need a focused approach to marketing, one that starts with understanding the markets being served.

For years Fortune 100 companies have used sophisticated geographic information system (GIS) mapping tools and advanced database technologies to segment their markets and deliver products and services to meet specific market needs. These same powerful analytic tools that provide a detailed look at neighborhoods street-by-street are now available through libraries.

Public libraries use these tools to help small businesses and non-profit agencies find and target their markets, as well as to support the library’s own strategic, marketing, and facilities planning. Academic libraries support students, faculty and staff working on marketing and urban planning projects or PEST (Political, Economic, Social and Technological) and SWOT (Strengths, Weaknesses, Opportunities and Threats) analyses.

During this webcast we’ll explore:
• What is market segmentation and what is the data behind it?
• How is market segmentation used by small businesses and non-profits to create compelling value?
• Why and how does the use of market segmentation create compelling business decisions?

Register for this FREE webcast today at www.LibraryJournal.com/businessdecision

Join our panel of experts to learn how market segmentation can help with the three most important elements of business success:
1) finding new customers
2) retaining current customers, and
3) locating a business.

PANELISTS
Gina Millsap, Executive Director, Topeka & Shawnee County (KS) Public Library. Gina leads an organization of 230 incredible employees serving a library-loving community of 173,000. She’s worked in libraries for 30+ years and received her MLS in the previous century. Her degree may be an antique, but her outlook isn’t. She’s a Library Journal 2007 Mover and Shaker and president of the Library Leadership & Management Association (LLAMA) of the American Library Association.

Alice Kavanagh, Market Segmentation Specialist, ESRI. Since joining ESRI in 2002, Alice has applied her knowledge of geographic information systems (GIS) technology to help businesses in a variety of industries use market segmentation data to solve their problems. ESRI software is used by more than 300,000 organizations worldwide.

MODERATOR
Marc Futterman, President and CEO, CIVICTechnologies. Marc is one of the nation’s leading experts on the use of market segmentation. His award-winning work to bring market segmentation to public libraries, small business patrons, and students is having a major impact on communities and economic development nationwide.
For expert information and advice, register today!
Can’t make it on September 30? No problem!
Library Journal webcasts are archived for 12 months after the live event. With your webcast registration,
enjoy the ability to access this event on-demand as often as you’d like.

Returning the Researcher to the Library, Part 4: The Summon Service in Real Life

Date: Tuesday, September 22, 2009 | Time: 12:00–1:00 PM EDT

Register for this FREE webcast today at www.LibraryJournal.com/summonserviceinreallife

The final session in the “Returning the Researcher to the Library” series takes the discussion from problem to solution: the groundbreaking Summon™ web-scale discovery service. Launched in July, the Summon service is being recognized as the library’s new ally in taking back its role as the starting point for research and exposing the expanse of its content riches. Join us as Serials Solutions’ Mike Buschman moderates a panel of speakers from early-adopter libraries on “Web-Scale Discovery at Work”. They’ll cover the high points of implementation and response from staff and users, as well as answer any questions from webcast participants.

To date, this four-part webcast series, “Returning the Researcher to the Library,” has presented industry experts speaking on:

* Understanding the Next-Gen User
* Building ROI through Discovery: Leveraging the Value of the Library Collection
* Defining Web-Scale Discovery: The Promise of the Unified Search Index for the Library

For expert information and advice, register today!

Can’t make it on September 22? No problem!

Library Journal webcasts are archived for 12 months after the live event. With your webcast registration,
enjoy the ability to access this event on-demand as often as you’d like.

To view Part 1, Part 2 and Part 3 of Returning the Researcher to the Library Series on demand, register here:

PART 1: Understanding the Next Gen User www.LibraryJournal.com/nextgenuser
PART 2: Building ROI through Discovery www.LibraryJournal.com/buildingroi
PART 3: The Promise of a Unified Search Index for Libraries www.LibraryJournal.com/webscalediscovery

Returning the Researcher to the Library, Part 3: Defining Web-Scale Discovery

Date: Tuesday, August 18, 2009 | Time: 12:00–1:00 PM EDT

Register for this FREE webcast today at www.LibraryJournal.com/webscalediscovery

“Why can’t I search the library the way Google searches the Web?”

Librarians have been fielding that question for more than a decade as popular general search engines have set new expectations for service, searching and responsiveness. The complexity of multiple formats and the sheer scale of library collections have proven formidable barriers to simple, speedy, single search box interfaces. However, a new technology called a unified search index—the core of the groundbreaking Summon™ web-scale discovery service—offers the promise of answering that question with “You can.”

Join us for an insightful panel discussion that explores the emerging framework of web-scale discovery and what distinguishes the unified search index from existing library technologies. Expert panelists Marshall Breeding and Eric Lease Morgan will define the unified search index, as well as web-scale discovery – both their mechanics and their impact on library users. This intriguing discussion will examine the library’s new ally in taking back its role as the starting point for research and exposing the expanse of its content riches.
PANELISTS
Marshall Breeding, Director for Innovative Technologies and Research for the Jean and Alexander Heard Library at Vanderbilt University

Eric Lease Morgan, Head of the Digital Access and Information Architecture Department, University Libraries of Notre Dame

MODERATOR
Andrew Nagy, Senior Discovery Services Engineer, Serials Solutions

For expert information and advice, register today!

Can’t make it on August 18? No problem!

Library Journal webcasts are archived for 12 months after the live event. With your webcast registration, enjoy the ability to access this event on-demand as often as you’d like.

To view Part 1 and Part 2 of Returning the Researcher to the Library Series on demand, register here:

PART 1: Understanding the Next Gen User www.LibraryJournal.com/nextgenuser
PART 2: Building ROI through Discovery www.LibraryJournal.com/buildingroi

Returning the Researcher to the Library, Part 2: Building ROI through Discovery

Date: Tuesday, June 30, 2009   |   Time: 12:00–1:00 PM EDT

Register for this FREE webcast today at www.LibraryJournal.com/buildingroi

A library’s collection is often its single largest investment. Carefully developed for the specific needs of users, it’s also the library’s unique competitive advantage…until users try to navigate it. Studies point to an increasing level of user frustration in trying to access appropriate library resources and as a result, they’re opting out of the library for their research needs. So, while the vastness and richness of the library’s collection increases year over year, its benefits are contracting as users migrate to more convenient information service providers. What strategy can the University Librarian employ to reverse this trend? How can the library demonstrate a substantial contribution to the institution and strengthen its position at the table?

Join us for an insightful, provocative exploration into the problem that threatens disintermediation of the library from the research process and effective ways to address it.

PANELISTS
Carol Tenopir, Professor at the School of Information Sciences, University of Tennessee, Knoxville

Ann Prestamo, Associate Dean for Collection and Technology Services,
Oklahoma State University Libraries

MODERATOR
Jane Burke, Vice President, Serials Solutions, the innovators behind the Summon™ unified discovery service

For expert information and advice, register today!

Can’t make it on June 30? No problem!

Library Journal webcasts are archived for 12 months after the live event. With your webcast registration, enjoy the ability to access this event on-demand as often as you’d like.

To see Part 1 of the Returning the Researcher to the Library Series: Understanding the Next Gen User, register for on-demand viewing at www.LibraryJournal.com/nextgenus