Content, Focus and Quality in the Library Discovery Experience

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DATE: Tuesday, September 7, 2010  | TIME: 2:00&#82113:00 PM ET | REGISTER TODAY

Internet search engines provide access to knowledge and information with speed, convenience, and on a mind-bendingly vast scale. What does this mean for libraries that have seen themselves as a first stop for general reference as well as serious research? What does a library have to offer when the search for entertainment, knowledge, and information almost always begins somewhere else?

National Public Radio’s longest serving librarian, Kee Malesky, will lead a panel of librarians who are demonstrating to their communities of users that the library can provide a context, quality, and audience-focused discovery experience that is beyond what the search engines offer. These three very different institutions from across the country will discuss the strategy, technology, local content, and best practices they are developing to deliver a differentiated user experience.

  • Wyoming State Librarian Lesley Boughton will discuss the current state and future of WYLD, a statewide collaborative effort to provide access to the collections and services of every Wyoming library on the “Electronic Frontier.” In particular, she will discuss the Wyoming Places Project – an innovative interface that pulls together a variety of digital assets to highlight the history of more than 2000 Wyoming places.
  • INFOhio Executive Director Terri Fredericka will discuss how INFOhio uses SchoolRooms, a K-12 multimedia online discovery portal developed in collaboration with SirsiDynix to foster interdisciplinary exploration. SchoolRooms is a collection of browseable and searchable virtual rooms that combine, library catalog resources, and a local video collection with an index of educator-selected, standards-based web content.
  • Kansas City Public Library (MO) has harnessed the powerful combination of public relations, community outreach and social media to place its services, expertise and events front and center with the greater Kansas City metro area. Cheptoo Kositany-Buckner, KCPL Executive Director for Operations, will share how community awareness was created and maximized by using emerging technologies that are readily available, and the best practices behind those efforts.

From library director to front-liner, from any library type, webcast attendees will benefit from hearing from these leaders how they put theory into practice with innovative projects and processes that allow their communities to appreciate and demand the services that truly differentiate a library’s discovery experience and information sources.

This 60-minute webcast will include an interactive Q&A with the panel, so come prepared for a lively session. Attendees may also download a certificate for continuing education unit credit from the audience console.

REGISTER FOR THIS FREE WEBCAST TODAY AT www.libraryjournal.com/SirsiDynixLibraryExperience

Can’t make it on September 7? No problem!
Register now and you will get an email reminder from Library Journal post-live event when the webcastis archived and available for on-demand viewing at your convenience!

Webcast Alert!: Reference: The Missing Link in Discovery

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DATE: Tuesday, May 11, 2010 | TIME: 2:00–3:00 PM ET | REGISTER FREE TODAY

Reference has never been in greater demand, as witnessed by the rise in Wikipedia and the prominence of reference results in Google and other search engines. Often students don’t know that reference is what they need. The challenge to library vendors and librarians is to build reference tools and services that bridge the gap between reference librarians’ expertise, the library’s extensive information resources and today’s users.

This lively panel discussion will look at the importance of helping users develop big picture and vocabulary contexts for their research. Without these as a starting point, students are overwhelmed by too much stuff and don’t have the vocabulary to query the professional literature and collections in their library. Addressing this problem is just what reference content, reference librarians and reference service have always been about.

A group of library and reference experts will envision ways to raise the profile of reference as the missing link in information discovery and overall research effectiveness:

  • How can reference content be put under students’ noses so it can be discovered without looking?
  • How can Google’s examples of “personalized search” be replicated by something Credo calls “librarianized search”?
  • What are the essential elements of context that students need so they can make best use of the power of discovery systems?

At Credo we continue to believe that the best things in online reference are yet to be invented and that, in many ways, the right questions have not been asked. Over the past several years we’ve been asking these questions, and what we’ve learned can fill the gap between where users are and the discovery tools and search systems that libraries provide. Credo will demonstrate some of the latest innovations we have developed to address the challenges facing librarians and users today. You just might find it to be the librarian’s answer to Wikipedia!

REGISTER FOR THIS FREE WEBCAST TODAY AT www.libraryjournal.com/credothemissinglink

Can’t make it on May 11? No problem! LJ webcasts are archived for 12 months after the live event. With your webcast registration, enjoy the ability to access this event on-demand as often as you’d like.

Webcast Alert! The Success of Web-Scale Discovery in Returning Next-Gen Users to the Library

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DATE: Thursday, April 8, 2010 | TIME: NOON–1:00 PM EST | REGISTER TODAY

Innovative libraries around the world are embracing web-scale discovery as a powerful new ally in bringing net-gen users back to the library as the starting point for research.

This groundbreaking new technology exposes content riches in a way that “millenials” and other end-users expect and understand: from a single search box and an appealing, easy interface. Plus, it delivers unbiased, relevant results in sub-second response time, liberating researchers to move forward in their work.

Web-scale discovery is now in use by academic libraries and evidence shows it’s moving them forward, improving service and elevating their profile. Spend an hour hearing for yourself from adopters of the Summon™ service, the pioneer in web-scale discovery, about its impact: Michigan’s Grand Valley State University Library has tracked an immediate rise in its content usage and Arizona State University Library has heightened its presence among students and faculty. In addition, learn how web-scale discovery can help your library increase its return on content investments. Join us for lively discussion as librarians share the change this landmark technology has had on their academic communities and library brand.

REGISTER FOR THIS FREE WEBCAST TODAY AT www.libraryjournal.com/summonrevolution

PANELISTS
Doug Way, Head of Collection Development, Grand Valley State University Libraries, shares results of his studies about web-scale discovery’s dramatic impact on the use of Grand Valley’s library collections.

Jennifer Duvernay, Marketing and Outreach Officer for Arizona State University Libraries, discusses how ASU approached its Summon launch as a new opportunity to raise the profile of the library.

MODERATOR
John Law, VP Discovery Services, Serials Solutions

Can’t make it on April 8? No problem!
LJ webcasts are archived for 12 months after the live event. With your webcast registration, enjoy the ability to access this event on-demand as often as you’d like.

Library Journal Design Institute heads to Atlanta, GA

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LIBRARY JOURNAL PRESENTS DESIGN INSTITUTE:
an event series on library building and design in partnership with Atlanta-Fulton Public Library System

ADMISSION IS FREE! Attendance is limited. Sign up today to secure your spot.
DATE: April 30, 2010
TIME: 9 AM–6 PM
LOCATION: Atlanta-Fulton Public Library System, Central Library
One Margaret Mitchell Square
Atlanta, GA 30303
For more information and to register visit: www.LibraryJournal.com/designinstituteGA

Questions? Contact LJThinktank@reedbusiness.com

Join Library Journal in Atlanta, Georgia, for its seventh, free Design Institute on April 30th, a one-day think tank on library buildings and design, this time in partnership with the Atlanta-Fulton Public Library System. The educational seminar will bring together leading architects, librarians, and vendors to address the challenges and opportunities of building anew and renovating or retrofitting existing buildings. The day will provide an abundance of information on green design practices and cost saving tactics as well as focus on designing specific spaces (technology centers, work/study spaces, teen centers, etc.). We will also take a close look at the future of library design in the age of downloadable books.

You’ll get plenty of time as well to network with vendors and colleagues. These enormously successful programs are limited to 100 attendees. There is no fee, so get your registration in fast!
Register today at www.LibraryJournal.com/designinstituteGA

Webcast Alert! Beyond Subject Headings: Adding Appeal to the Art of Suggesting Books

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DATE: Tuesday, March 2, 2010 | TIME: 2:00-3:00 PM ET | REGISTER TODAY

How do you know when Baldacci is a better match for a Grisham legal-thriller reader than Turow? The answer is appeal. Readers’ advisory pioneer Joyce Saricks created an appeal vocabulary to help her and her staff find the best books to suggest to the readers at the Downers Grove (IL) Public Library. Learn how you can use storyline, pacing, characterization, frame/setting, style/language and mood/tone to find the books that are just right for your readers.

Fiction Librarian Jen Baker will discuss how she uses appeal in her work with readers everyday at the Seattle Public Library and Victoria Caplinger from NoveList will demonstrate how NoveList is bringing appeal terms to the profession’s most used readers’ advisory resource.

REGISTER FOR THIS FREE WEBCAST TODAY AT www.libraryjournal.com/novelistaddingappeal

PANELISTS
Jennifer Baker is a Seattle Public Library fiction and readers’ advisory librarian. She also serves on the Reference & Users Services Association’s (RUSA) The Reading List Committee which selects the best adult book of the year in a variety of genres.

Victoria Caplinger, an adult fiction cataloger at NoveList, leads the team of library professionals who are adding appeal terms to the NoveList database.

Joyce Saricks is the author of several books on readers’ advisory including The Readers’ Advisory Guide to Genre Fiction (ALA, 2009). She is a nationally recognized teacher and consultant on readers’ advisory topics and a recipient of the Allie Beth Martin Award from the Public Library Association.

MODERATOR
Duncan Smith, NoveList creator and co-founder, received the Margaret Monroe Award for Library Adult Services from RUSA for his work on NoveList and research in the area of readers and reading. His latest article “Your Brain on Fiction,” appeared in Reference and User Services Quarterly (Fall 2009).

Can’t make it on March 2? No problem!

LJ webcasts are archived for 12 months after the live event. With your webcast registration, enjoy the ability to access this event on-demand as often as you’d like.

Webcast Alert! Moving Foward: Engaging the 21st Century Learner

DATE: Tuesday, November 17, 2009 | TIME: 12:30–1:30 PM EDT | REGISTER TODAY

Are schools engaging today’s digital learner and empowering them with the skills and knowledge demanded by universities and employers in a global economy? As a library professional and educator, your interaction with the 21st century learner may hold the key to each student’s success in an increasingly competitive world.

Join moderator Michelle Begora, Program Director at Follett Software Company and a panel of library experts to find out:

* What new skill sets are important to move the librarian role forward.
* How new library technology is re-engaging digital learners.
* Why librarians are ‘information managers’ who help students become competitive and competent in today’s world.
* How librarians can improve student achievement by increasing the library-classroom connection.
* How to integrate social networking to bring students back to the library.

Who Will Benefit: Librarians, library media specialists, administrators, technology professionals and other district stakeholders and school-based administrators who help set the foundation for achievement.
During the web seminar, attendees may submit questions to the speakers via chat mode for discussion during the Q&A period following the presentations.

Following the live webcast, registrants can access a rich media recording of the webcast. Space is limited. Please register today – you’ll receive a confirmation and link to test your computer for compatibility.
REGISTER FOR THIS FREE WEBCAST TODAY AT WWW.SLJ.COM/21STCENTURYLEARNER

PANELISTS
Connie Dopierala, Media Services & Special Projects, Charleston County School District (SC)
Buffy Hamilton, School Library Media Specialist, Creekview High School (GA)
Connie Williams, Librarian, Petaluma City School District (CA)
Jeanne Ziemba, Media Specialist, St Lucie Schools (FL)

MODERATOR: Michelle Begora, Program Director, Follett Software Company
Can’t make it on November 17? No problem!
SLJ webcasts are archived for 12 months after the live event. With your webcast registration,
enjoy the ability to access this event on-demand as often as you’d like.

Webcast Alert! Teen Read Week Book Buzz 2009

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DATE: Thursday, October 22, 2009 | TIME: 2:00–3:00 PM EDT | REGISTER TODAY

What better way to celebrate Teen Read Week than getting the inside scoop from YA publishers on their hottest new and forthcoming titles! The 2009 Teen Read Week theme is Read Beyond Reality @ your library, which encourages teens to “read something out of this world, just for the fun of it.” Now in its eleventh year, Teen Read Week is an initiative of the Young Adult Library Services Association (YALSA), whose mission is to advocate, promote and strengthen service to young adults as part of the continuum of total library service, and to support those who provide service to this population – that’s you!

Take this opportunity to engage your teens by inviting them to attend the webcast, either live or on-demand, and solicit their response. With over 60 titles slated for presentation, teens and youth services librarians will find dozens of books to put on their wish lists!
PANELISTS
Houghton Mifflin Harcourt Children’s Book Group
Lisa Disarro, Associate Marketing Director
Jennifer Groves, Publicist

School and Library Marketing Group from Macmillan Children’s Publishing Group
Tim Jones, Jeanne McDermott, and Katie Halata

MODERATOR
Dodie Ownes, Editor, SLJ Teen

REGISTER FOR THIS FREE WEBCAST TODAY AT WWW.SLJ.COM/TEENREADWEEK09

Can’t make it on October 22? No problem!

SLJ webcasts are archived for 12 months after the live event. With your webcast registration, enjoy the ability to access this event on-demand as often as you’d like.

Webcast Alert!: Connecting with Nonfiction: Techniques and Title Tips for Young Readers and Teens

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DATE: Thursday, October 1, 2009 | TIME: 2:00–3:00 PM EDT

We’ve all been hearing it—want boys to read? Give them nonfiction. Looking for success with reluctant readers? Try nonfiction. Looking for enrichment for gifted students? Nonfiction is a good bet. What are some ideas to help you incorporate nonfiction into your work with students and teachers? You’ll get the answers you need on how to make these connections with your teachers and students in the Connecting with Nonfiction webcast.

Are you being asked to find nonfiction for students to “read” and not just use for a report? Are you prepared to talk to your young library patrons, students and their teachers about nonfiction? You can use some of the same techniques that you currently employ to talk about fiction and apply them when talking about nonfiction. Are you aware of new and popular nonfiction titles, including the latest biographies, informational books, and poetry? Is your library collection keeping up with the demand for nonfiction? We’ll be giving you the scoop on some of this year’s hottest nonfiction titles. Titles you will be sure to want to have on hand.

Join our panel of experienced professionals for a look at the latest trends in children’s and teen nonfiction publishing and a discussion of best practices that can boost your confidence in this expanding area of patron and student interest. The webcast will also include a discussion of distinguished titles in several areas of nonfiction that every librarian will want to know about and have on hand.

REGISTER FOR THIS FREE WEBCAST TODAY AT http://www.slj.com/ConnectingWithNonfiction

PANELISTS:
Kathleen Isaacs is a long-time middle school teacher and occasional librarian. She has chaired the 2005 Sibert Award Committee which annually recognizes authors and illustrators of the most distinguished informational book published in English during the preceding year, as well as chairing USBBY Outstanding International Books for 2006 and 2007. Isaacs has previously served on Newbery, Notable Children’s Books, and Best Books for Young Adult award committees. She has taught children’s literature to aspiring elementary educators and reviews regularly for professional journals.

Julie Corsaro is a writer, reviewer, and a children’s literature consultant, as well as a NoveList juvenile materials specialist, and the editor of NoveList School News. She is also vice-president/president-elect of the Association for Library Service to Children. A former school and public librarian, Julie has served on numerous books award committees, including the Newbery, Caldecott and Sibert.

Beth Gerall is the Juvenile Content Lead at NoveList. She is currently serving on the 2010 ALA Notable Children’s Books Committee. As a school librarian, she worked with children from preschool through high school. She has also served on the 2008 United States Board on Books for Young People (USBBY) Outstanding International Books Committee.

MODERATOR: Dodie Ownes, Editor, SLJTeen

For expert information and advice, register today!

Can’t make it on October 1? No problem!
School Library Journal webcasts are archived for 12 months after the live event. With your webcast registration, enjoy the ability to access this event on-demand as often as you’d like.

Webcast Alert! Takin’ it the Street: Why Businesses, non-profits and libraries must change how they deliver service to their markets

DATE Wednesday, September 30, 2009 | TIME 2:00–3:00 PM EDT
“I know that half my advertising works, I just don’t know which half.”

This might have been acceptable to department store tycoon, John Wanamaker, but businesses and libraries in today’s economy need a focused approach to marketing, one that starts with understanding the markets being served.

For years Fortune 100 companies have used sophisticated geographic information system (GIS) mapping tools and advanced database technologies to segment their markets and deliver products and services to meet specific market needs. These same powerful analytic tools that provide a detailed look at neighborhoods street-by-street are now available through libraries.

Public libraries use these tools to help small businesses and non-profit agencies find and target their markets, as well as to support the library’s own strategic, marketing, and facilities planning. Academic libraries support students, faculty and staff working on marketing and urban planning projects or PEST (Political, Economic, Social and Technological) and SWOT (Strengths, Weaknesses, Opportunities and Threats) analyses.

During this webcast we’ll explore:
• What is market segmentation and what is the data behind it?
• How is market segmentation used by small businesses and non-profits to create compelling value?
• Why and how does the use of market segmentation create compelling business decisions?

Register for this FREE webcast today at www.LibraryJournal.com/businessdecision

Join our panel of experts to learn how market segmentation can help with the three most important elements of business success:
1) finding new customers
2) retaining current customers, and
3) locating a business.

PANELISTS
Gina Millsap, Executive Director, Topeka & Shawnee County (KS) Public Library. Gina leads an organization of 230 incredible employees serving a library-loving community of 173,000. She’s worked in libraries for 30+ years and received her MLS in the previous century. Her degree may be an antique, but her outlook isn’t. She’s a Library Journal 2007 Mover and Shaker and president of the Library Leadership & Management Association (LLAMA) of the American Library Association.

Alice Kavanagh, Market Segmentation Specialist, ESRI. Since joining ESRI in 2002, Alice has applied her knowledge of geographic information systems (GIS) technology to help businesses in a variety of industries use market segmentation data to solve their problems. ESRI software is used by more than 300,000 organizations worldwide.

MODERATOR
Marc Futterman, President and CEO, CIVICTechnologies. Marc is one of the nation’s leading experts on the use of market segmentation. His award-winning work to bring market segmentation to public libraries, small business patrons, and students is having a major impact on communities and economic development nationwide.
For expert information and advice, register today!
Can’t make it on September 30? No problem!
Library Journal webcasts are archived for 12 months after the live event. With your webcast registration,
enjoy the ability to access this event on-demand as often as you’d like.

Returning the Researcher to the Library, Part 4: The Summon Service in Real Life

Date: Tuesday, September 22, 2009 | Time: 12:00–1:00 PM EDT

Register for this FREE webcast today at www.LibraryJournal.com/summonserviceinreallife

The final session in the “Returning the Researcher to the Library” series takes the discussion from problem to solution: the groundbreaking Summon™ web-scale discovery service. Launched in July, the Summon service is being recognized as the library’s new ally in taking back its role as the starting point for research and exposing the expanse of its content riches. Join us as Serials Solutions’ Mike Buschman moderates a panel of speakers from early-adopter libraries on “Web-Scale Discovery at Work”. They’ll cover the high points of implementation and response from staff and users, as well as answer any questions from webcast participants.

To date, this four-part webcast series, “Returning the Researcher to the Library,” has presented industry experts speaking on:

* Understanding the Next-Gen User
* Building ROI through Discovery: Leveraging the Value of the Library Collection
* Defining Web-Scale Discovery: The Promise of the Unified Search Index for the Library

For expert information and advice, register today!

Can’t make it on September 22? No problem!

Library Journal webcasts are archived for 12 months after the live event. With your webcast registration,
enjoy the ability to access this event on-demand as often as you’d like.

To view Part 1, Part 2 and Part 3 of Returning the Researcher to the Library Series on demand, register here:

PART 1: Understanding the Next Gen User www.LibraryJournal.com/nextgenuser
PART 2: Building ROI through Discovery www.LibraryJournal.com/buildingroi
PART 3: The Promise of a Unified Search Index for Libraries www.LibraryJournal.com/webscalediscovery