Assessment in Focus: Conducting Effective Interviews & Focus Groups

METRO & ACRL/NY present:

Assessment in Focus: Conducting Effective Interviews & Focus Groups

Speakers: Mariana Regalado, Maura Smale, & Frans Albarillo
Mariana Regalado is associate professor and head of reference at the Brooklyn College Library. As such, she assists students to become smart, curious, and confident information seekers. Her areas of interest include information literacy, student research habits, research skills, European anthropology, and carnival. Her academic background includes both an MA …
Full Description
This workshop will introduce participants to the basics of interviews and focus groups, two qualitative research methods that can be used to assess and explore patron experiences with library facilities, services, and programs. The process, benefits, and challenges of interviews and focus groups, including practicalities such as required equipment and costs, will be reviewed along with qualitative research generally and its relationship to quantitative research. Sample results will be shared that illustrate the rich detail into library user behavior that qualitative research can offer, and attendees will have the opportunity to conduct and participate in sample interviews and small focus groups during the workshop.

Note that a workshop on synthesizing and analyzing interview and focus group data will be held on April 23 from 1-4pm. An email announcement will go out when registration for that follow-up session opens.

Prerequisite knowledge/experience: This workshop requires no prior knowledge or experience, and is ideal for anyone interested in learning how to use interviews and focus groups to learn more about the experiences of patrons in libraries.

By the end of this program, participants will:
· Understand the differences between qualitative and quantitative research methods and results
· Be familiar with the benefits and challenges of interviews and focus groups in order to determine their potential usefulness for library assessment
· Learn more about the range of textual, audio, and visual data that can be collected via interviews and focus groups
· Gain experience collecting data by conducting a sample interview or focus group
Tuesday, March 3, 2015
1:00 p.m. – 4:00 p.m.

METRO Training Center
57 East 11th Street, 4th Floor
New York, NY 10003
This event is co-sponsored by METRO and the Association of College and Research Libraries, Greater New York Metropolitan Area Chapter.
For more information and to register
To become a member of ACRL/NY: