Business Reference – online course registration closes August 11


Just a quick reminder that registration for the next offering of Business Reference 101 closes next Wednesday, August 11!

The course, which will be held August 16-September 17, has consistently sold out, so if you want to take advantage of this amazing learning opportunity, DON’T WAIT!

This online course is tailored for public, special and academic librarians and other researchers and library staff who may feel somewhat intimidated when faced with business reference questions. It is primarily geared towards beginners, but seasoned business researchers could take the course as a skills refresher. Access to proprietary databases, increased competence in business reference and confidence in responding to patrons’ business reference questions are just a few things you’ll get from this online course.

A complete course summary can be found here:

Register online now!

Registration is $130 for RUSA members, $175 for ALA members, $210 for non-members, and $100 for student and retired members of ALA.

Through the end of August, we are offering group discounts to any and all institutions with two or more students enrolled in the same course at the same time.

As of September 1, group discounts will only apply to those institutions that have an active organizational membership with ALA.

Download the group registration form here:

Questions about registration can be directed to

Register Now for Online Business Research Class

via ili-l

Dear Colleagues:

There is still room in the following 4-week online course on business ethics research at Simmons Graduate School of Library and Information Science:
The course begins 8/2 (still time to register!)  with about 3-4 hours of work per week. It focuses on research in business ethics and covers research in: accounting, company culture, management, and sustainability, banking, finance and investments, and business law.

Weekly activities include learning about databases and references sources, and strategies useful in doing research in business ethics, exploring links to selected free websites, doing exercises and assignments to share with other students on each topic. Students  post evaluations of sources on the discussion list and do a short research project. The course provides access to Mergent Online and Plunkett’s Research databases.

It’s a great way to delve into business research!
Examples are relevant to both academic and public libraries.
Please contact me if you have any questions.
To register click here:

Business knowledge for your reference @ ALA/RUSA workshop


Feeling confounded by business reference questions in your day-to-day work?

Looking to expand your knowledge to get ahead, or get started in your reference career?

We can help!

Get down to the basics of business concepts by attending “Mastering Business Acumen (MBA) in a Day”, a workshop sponsored by the Reference and User Services Association (RUSA) at ALA’s 2009 Annual Conference. Public, academic and special librarians as well as library school students who are new to business reference or who want to improve their understanding of basic business concepts will benefit from this event.

Subjects and speakers include:

Management: Elisabeth Leonard, consultant, Library Solutions

Finance: Chris LeBeau, business reference librarian, University of  Missouri, Kansas City and clinical instructor, School of Information Science and Learning Technologies

Accounting: Susan Klopper, executive director, Goizueta Business Library, Emory University

Marketing: Gary White, head, Schreyer Business Library, Penn State

The workshop will be held Friday, July 10, 9 a.m. – 5 p.m.
This is a ticketed event-you do not have to attend the ALA Annual Conference to participate, but you do need to register.

Get the scoop on how to register at the RUSA blog:

Don’t delay! Advance registration savings only last until May 22. Advance Registration Prices: RUSA member, $135; ALA member, $180; Non-member, $255; Student, $80

Learn more about RUSA at our website:

Know a colleague or friend who might be interested in this event?

Please forward this e-mail to them.

Liz Markel
RUSA Marketing Specialist

April Online Workshops with Amelia Kassel : Private Co. Research and Advanced Google


*Private Company Research: More Sources Than You Think*
Online: April 1 – 30, 2009
$250 ($200 Simmons GSLIS Alum)
PDPs: 15

Researching US private companies is vitally important to information and business professionals in both private and nonprofit settings. While public companies are highly regulated, resulting in lots of information, US private companies are not required to file financial or other information, and are not regulated, leaving fewer sources for uncovering information about them. This course identifies an extensive collection of sources for private company research and teaches effective search techniques critical for piecing together information about US companies in time- and cost-effective ways. Using both the Internet, Web 2.0 sources, and traditional premium (fee-based) sources, you’ll learn where and how to search for the company information you need. Participants will be expected to experiment with the tools and techniques provided in this workshop to answer their own company research questions and those of others in the workshop. Regular participation, at least once weekly, in class discussion is requested for best results in creating a high-quality synergistic learning environment for all participants.


*Advanced Google Searching, Specialty Search Engines, and More: Tips and Techniques for Finding Information Efficiently*
Online: April 1 – 30, 2009
$250 ($200 Simmons GSLIS Alum)
PDPs: 15

Everybody searches Google, but few have learned to use the full research capabilities of the Internet or the myriad commercial, non-profit, and governmental sources that are there for the looking and learning. Open your eyes to the greater possibilities of Internet research in this workshop conducted by an outstanding Internet research authority. While Google is an excellent search engine, it is rarely used to best advantage. Expert researcher Amelia Kassel will bring you to the next level of finding information for business, science, health, technology, and environmental issues. Beyond discovering how to get the most from Google, you will be introduced to specialty search engines, sites, and portals. You will learn how expert searchers conduct searches, and where they find quality information.

Participants will be expected to experiment with the tools and techniques provided in this workshop to answer their own company research questions and those of others in the workshop. Regular participation, at least once weekly, in class discussion is requested for best results in creating a high-quality synergistic learning environment for all participants.


Faculty: Amelia Kassel is President and owner of MarketingBase, a firm specializing in industry, company, and competitive and market intelligence research since 1984. Amelia taught at the graduate level for 15 years at the University of California, Berkeley Extension, four years as adjunct faculty at San Jose State University School of Library and Information Science, and now teaches distance education for San Jose SLIS including Online Searching, Advanced Online Searching, and Competitive Intelligence Research. Amelia is author of The Super Searchers on Wall Street and a columnist for Searcher Magazine, and she operates a successful one-on-one email-based training program for new searchers in corporations and independent information professionals starting or expanding their research businesses;


Now available: online registration and payment!
For additional information see or contact

Group registration means big savings for RUSA online course registration

CHICAGO—Libraries and library systems interested in improving reference service delivery and bringing marketing skills to their library staff team can take advantage of discounted registration rates for groups of two or more participants for online courses offered by the Reference and User Services Association (RUSA).

Groups registering for a course will save 15 percent off the regular registration rates for their membership types. The group registration form must be submitted via fax or mail and can be downloaded from the RUSA website. Non-member registrants are encouraged to join ALA or RUSA for significant savings on this and other professional development opportunities such as ALA conferences and RUSA pre-conference events.

Individuals looking to add skills to their resume can also register for the courses online or by fax or mail. Registration deadlines, rates and complete course descriptions can be found on each course’s webpage.

The next offerings are:

The Reference Interview, Feb. 2 – March 13
This comprehensive course covers such reference interview topics as cultivating an approachable reference environment, successful questioning and listening techniques and appropriate follow-up methods. Staff of all levels at all types of libraries will find this content, presented in a multi-media format, helpful in day-to-day engagement with library patrons.

Genealogy 101, Feb. 16 – March 21
Designed for reference staff with little to no experience in genealogy, Genealogy 101 uses a case study to present tools and techniques participants can use to confidently assist patrons with family history research. A review of archival material, print reference tools and online sources is included in the curriculum.

Business Reference 101, Feb. 16 – March 13
Appropriate for librarians and library staff of all types who wish to acquire business reference expertise, Business Reference 101 will demystify such topics as SIC, NAICS codes, ROI and 10ks. Students will also have access to such proprietary business reference databases as Standard & Poor’s Net Advantage and Thomson/Gale’s Business & Company Resource Center.

Marketing Basics for Libraries, first of five classes on April 2, 11 a.m. – 1 p.m. CST
Marketing Basics meets for five weekly sessions that cover marketing basics, including marketing planning and marketing research. The final product of the course will be a marketing plan that individuals will create based on their own library environment/needs.

With the exception of Marketing Basics, all RUSA online courses are asynchronous and do not have scheduled meeting times. This format offers flexibility for busy professional schedules and facilitates interaction between instructors and students with weekly assignments, discussion boards and chat sessions.

Questions about RUSA’s professional development offerings or group registrations can be e-mailed to RUSA at

The Reference and User Services Association, a division of the American Library Association, is the foremost organization of reference and information professionals who make the connections between people and the information sources, services, and collection materials they need.

via ALA

Business Reference 101: Online registration closes next Wednesday!

Just a reminder that online registration for the final 2008 offering of Business Reference 101 closes next Wednesday, November 12.

We’ve heard from reference librarians and staff around the country about significant increases in the number of business-related reference questions from patrons due to the downturn in the economy. This course is a chance for you, your colleagues, or your staff to gain expertise in this area and improve service delivery for your patrons.

Don’t miss out on this opportunity! The course begins Monday, November 17 and finishes Friday, December 19 with an extra week built in for the Thanksgiving holiday. Discounts are available for groups of two or more-contact me via e-mail for the appropriate forms.

More information, including instructions for registration, are available at the course’s information page at the RUSA website:

Help patrons, your career with RUSA online courses

CHICAGO—The Reference and User Services Association (RUSA) is offering online courses that can help librarians assist both their customers and their own careers.

With the continued downturn in the economy, a growing number of visitors to the library seek assistance with business-related questions. The economy has also affected the job market, and many librarians may wish to diversify their skill set to open doors to employment opportunities. Business Reference 101 and The Reference Interview, two of RUSA’s online professional development opportunities, provide solutions to both of these challenges.

Offered Nov. 17 – Dec. 19, Business Reference 101 will prepare reference staff to answer business reference questions with confidence. The course is designed for academic, special or public librarians and other researchers and library staff who have a basic understanding of some business resources. Students will acquire a framework for understanding the business reference process, as well as an overview of several business reference sources. Access to proprietary business reference databases such as Thomson/Gale’s Business & Company Resource Center, Ebsco’s Business Source Complete and Morningstar, among others, complements the learning experience.

The Reference Interview is an introductory, comprehensive course tailored for support staff, library technicians, newly hired reference librarians and librarians at all types of libraries who want to brush up on their interview skills. Using a multimedia approach to enhance learning, students will learn about methods of follow-up and reference service evaluation as well as questioning strategies to help patrons identify what they need. The course will run Dec. 8 – Jan. 16, with a week off for the Christmas holiday.

Both courses are asynchronous—there are no scheduled class meeting times. Students log into the course at their convenience throughout the week to complete assignments and quizzes and participate in discussions using message boards and similar tools. Complete descriptions of the courses, instructor biographies and registration deadlines are available at the Professional Development section of the RUSA website.

RUSA online courses are open to the public. Registration is $130 for RUSA members, $160 for ALA members, $190 for non-ALA members, and $100 for students. Register online, or download the registration form to register by fax or mail. Contact ALA’s Membership and Customer Service team with questions about registration.

Discounted group registration rates are available—contact Liz Markel, RUSA Marketing Specialist, for more information.
The Reference and User Services Association, a division of the American Library Association (, is the foremost organization of reference and information professionals who make the connections between people and the information sources, services, and collection materials they need.

via ALA