Using Twitter for Marketing and Outreach

Using Twitter for Marketing and Outreach
90-minute workshop with Andy Burkhardt

Thursday, June 4, 2015
2:30 PM Eastern | 1:30 PM Central
12:30 PM Mountain | 11:30 AM Pacific


This workshop will empower participants to build a consistent, effective Twitter presence that creates value for library users and promotes the library, its resources, and its services. You will discover what types of content make for good tweets and how to measure their success.

After the workshop participants will be able to:

Create a Twitter dashboard in order to build awareness and follow conversations
Schedule tweets in order to save time and maintain fresh content
Craft tweets that both market the library and create value for your audience
Use Twitter metric tools to measure and improve effectiveness