New Sources of Revenue: Naming Rights, Crowd-Funding, Sponsorships and More

New Sources of Revenue: Naming Rights, Crowd-Funding, Sponsorships and More
90-minute workshop with Ed Rossman

Wednesday, January 7, 2015
2:30pm Eastern|1:30 Central
12:30 Mountain|11:30am Pacific

Register

This workshop will provide you with a comprehensive approach for generating sustained revenue streams from underutilized library assets. Through practical step-by-step procedures, Rossman will demonstrate how the process of establishing value, communicating opportunities, and securing steady revenue can be easier and much more efficient than you may think.

After participating in this workshop, you will:

Understand proper procedures and policies to professionally handle flexible, dynamic revenue-generating processes
Be able to use analytic and material usage statistics to establish value and get administrators and marketing staff on board
Understand how to use a features-benefits model to handle promotion and communicate the revenue-generation techniques to your community

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