Is Community Assessment a High Hurdle? Get Over It!

Is Community Assessment a High Hurdle? Get Over It!

Date & Time
Wednesday, August 14, 2013
•2:00–3:00 PM Eastern
•1:00–2:00 PM Central
•12:00–1:00 PM Mountain
•11:00 AM–12:00 PM Pacific

Strategic planning can be a galvanizing experience for any library, and, for public libraries, it all starts with digging deep and understanding your community. Today’s fiscal uncertainties challenge library leadership to put reliable information to the best possible use—for services, collection development, outreach, facilities, technology, fundraising, marketing, advocacy, and more. We will draw on case studies from two libraries—one, a five-branch urban system headquartered in a modern iconic building and the other, a small library housed in a crowded, historic facility in a town one mile square—to demonstrate how the process (and key techniques) can be applied in a variety of circumstances.

This webinar will review who does what, how long it will take, and what you can (and cannot) omit along the way. Learn about the pros and cons of town meetings, focus groups, and surveys; how to engage community “influentials”; and the nuggets mined through peer benchmarking. New technologies—such as GIS lifestyle analysis—will be reviewed as well as the role community assessments play in advocacy branding, and fundraising.

Step-by-step—from jumpstarting Trustees to engaging “influentials” to reaching out to non-users to celebrating the plan’s implementation—we will use examples to illustrate the process. Questions welcome!

Learning Outcomes

At the conclusion of this one-hour webinar, participants will:
•Apply the principles of community assessment to their library’s unique challenges
•Relate community assessment to strategic, facilities, space, technology, collections, staffing, service, advocacy, marketing, branding, and fundraising planning
•Pinpoint the whens, whys, and why-nots of specific assessment tools
•Know how to engage stakeholders, including non-users and minority populations and build advocacy into the process
•Understand how strategy emerges from the assessment
•Be able to promote the process and outcomes

Who Should Attend

Library directors and administrators; senior library managers; trustees; prospective strategic planning committee members.

Instructors
Nancy H. Davis, Partner, The Ivy Group, Ltd., began her career at Temple University Library before working at DuPont Nemours and The Franklin Mint as a business development researcher and marketing specialist. Since founding The Ivy Group with Pam Fitzgerald, she has conducted a variety of community assessments and facilitated research and strategic planning for libraries far and wide, large and small—Brooklyn, Des Moines, Tulsa, San Antonio, and others across the U.S. Nancy has also developed training programs for library consortia and statewide library organizations and has presented at PLA. Nancy is a graduate of Carnegie Mellon University and holds an MLS from the University of Pittsburgh. She is a founding board member of both the Delaware County Library Foundation and the Foundation of the Greater Philadelphia Chapter of the National Association of Women Business Owners. Nancy resides in Marple, Pa.

Pam Fitzgerald is Managing Partner, The Ivy Group, Ltd. Since her first project with R.R. Bowker in 1989, Pam has orchestrated successful library projects that have generated new opportunities for outreach, advocacy, and promotion. Currently, she is managing the design strategy for founders.archives.gov, a joint project of the National Archives and University of Virginia Press and working with Pennsylvania on its statewide digital resources portal. Pam has written a national column on adult literacy, was a founding member of the Joint Immunization Task Force and Project Immunize Virginia, served as Head of the Tandem Friends School Board, and has lead trustee and library leadership training, and other workshops on a regular basis at association conferences in Pennsylvania, New Jersey, New York, Virginia as well as with ALA and PLA. A graduate of McGill University, Pam completed graduate work at Bryn Mawr College. Pam resides in Charlottesville, Va.

Continuing Education Credits

PLA does not award credit hours, or CEUs, for its webinars and cannot verify participation. Individual registrants who attend the webinar will receive a follow up e-mail that could be used to verify attendance. For those participating as part of a group registration (defined as people gathered in one room at one location to participate in the live webinar broadcast) we recommend assigning a staff member to take attendance on-site if verification of attendance is needed.

Fees
Individual
•PLA Personal Member: $28.00
•ALA Personal Member: $31.50
•Nonmember: $35.00

Group
•Group of any size: $129.00

For purposes of group registration, a group is defined as people gathered in one room at one location to participate in the live webinar broadcast. We suggest that groups, especially larger groups, plan ahead to use an LCD/LED projector in the room to project the webinar. Groups will also want to have speakers capable of amplifying the webinar audio for the entire room.

Neither individual nor group registration includes permission to rebroadcast or redistribute this webinar. Thank you for your cooperation.

Technical Requirements

This webinar will be presented using the WebEx platform. You may listen to the audio portion of the webinar via your computer’s speakers, headphones plugged into your computer’s audio jack or USB port; or by dialing in with your telephone (your carrier’s charges may apply) or Skype (by following the process outlined by Skype to place calls to land lines). We suggest that groups, especially larger groups, plan ahead to use an LCD/LED projector in the room to project the webinar. Groups will also want to have speakers or a sound system capable of amplifying the webinar audio for the entire room. No microphone is required.
•Please review WebEx technical requirements

PLEASE NOTE: PLA provides its webinar audio through voice over IP (VoIP), which means the sound comes through speakers or headphones plugged into your computer. PLA works with its webinar platform provider to assure the highest quality audio is being delivered to attendees. However, variables over which PLA has no control—such as the speed of your Internet connection or traffic on your local network—can affect the end quality of the webinar audio delivered by your computer. Each webinar’s audio is also available by teleconference via a toll number, so we recommend you have access to a long-distance enabled phone as a backup in case you experience audio issues with VoIP. If you do encounter any problems during the webinar, you will receive a link to its archived recording within a week of the live event and can review anything you missed.

How to Register

DEADLINE TO REGISTER FOR THIS WEBINAR IS 11:59 PM CENTRAL ON MONDAY, AUGUST 12, 2013. Due to technical preparations for the webinar we are unable to process any registrations after this date/time.

To register with a credit card, click here to begin the online registration process. On ALA’s Online Registration page select the “Register” link next to the course you wish to attend. You will need to enter your ALA ID and password. If you do not have an ALA ID and password, you will be asked to create one. Please note: Once your registration is processed, you will receive a receipt/confirmation e-mail containing additional information about accessing the webinar on the day of the event.

To register with a purchase order or by mail, click here to download the registration form (PDF, 1 pg.). Complete the form and submit it with your P.O., or with a check. Faxing/mailing instructions are on the form. Faxed or mailed registration forms must be received by the posted registration deadline (above). Forms received after the deadline will not be processed. Please note: Once your registration is processed, you will receive a receipt/confirmation e-mail containing additional information about accessing the webinar on the day of the event.

This webinar will be archived and a link will e-mailed to all registrants. If you cannot attend the live presentation, you should still register for the webinar in order to be notified when the archive is available for viewing.

If you have a physical or communication need that may affect your participation in this webinar, please contact us at plawebinars@ala.org or 800-545-2433 ext. 5PLA (5752) at least two weeks prior to the registration deadline above. Without prior notification of need, we cannot attempt to provide appropriate accommodations.

Cancellations must be submitted in writing up to two weeks prior to the event. No phone cancellations will be accepted. A $25 processing fee will be deducted from the registration amount. Please mail registration cancellations to American Library Association, ATTN: MACS, Online CE Registration, 50 E. Huron Street, Chicago, IL 60611; fax to 312-280-1538; or e-mail to registration@ala.org. Refunds will be processed after the event. PLA reserves the right to cancel a course or workshop for insufficient registration or other reasons.

Contact

plawebinars@ala.org
800-545-2433 ext. 5PLA (5752)

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