Using Twitter for Marketing and Outreach

Using Twitter for Marketing and Outreach – 90-minute workshop with Andy Burkhardt
Thursday, August 8, 2013
2:30pm Eastern|1:30 Central
12:30 Mountain|11:30am Pacific
This workshop will empower participants to build a consistent, effective Twitter presence that creates value for library users and promotes the library, its resources, and its services.
After the workshop participants will be able to:
• Create a Twitter dashboard in order to build awareness and follow conversations
• Schedule tweets in order to save time and maintain fresh content
• Craft tweets that both market the library and create value for your audience
• Use Twitter metric tools to measure and improve effectiveness
Andy Burkhardt is the Assistant Director at the Champlain College Library (winner of the 2012 ACRL Excellence Award) in Burlington, VT. His areas of expertise include technology in education, social media, and information literacy. He regularly presents on these topics at local, regional, and national conferences. He also writes on these topics for journals, magazines, and in his award-winning blog Information Tyrannosaur.