RUSA and ASCLA online classes- register now!

Hello, and happy summer!

The Association of Specialized and Cooperative Library Agencies (ASCLA) and the Reference and User Services Association (RUSA), divisions of ALA, have a multitude of webinars and courses coming up in the next two months on topics like market research, web video as a promotional tool, usability and user experiences, emotional intelligence and personality types in the workplace.
In the interest of keeping this e-mail short and sweet, the list of offerings below includes some basic details and a brief description of each offering.
When you decide you’d like to explore a particular topic or register, you can finding course and webinar descriptions, pricing details, registration instructions for groups and individuals on
RUSA’s online learning page:
ASCLA’s online learning page:
Questions about the registration process should be sent to
Questions about course content or schedules should be sent to Web Manager Andrea Hill at

More about RUSA:
More about ASCLA:
Please share this information with colleagues and listservs who might find it of interest!
We are offering two series of webinars presented by Linda Bruno, an outstanding trainer who just presented our Servant Leadership workshop in Chicago with rave reviews!
When you register for either of these series, you are registering for three separate webinar sessions on the dates and times listed below. Register for both series–a total of six webinars–and save 15%! All webinar sessions will be recorded, and links to the recordings will be sent to paid registrants so you’ll be able to catch up if you miss a session.
More info:

>>>SERIES 1: Understanding Personalities in the Workplace, Aug. 14, 21, and 28, 2:00-3:00 PM
If you’ve ever asked yourself, “Why did they DO that?” attend this informative and fun workshop series and find out! Participants will learn and begin to master an understanding of their own personality style; the characteristics of each of the 4 personality styles; how to interact with each of the 4 styles; and an understanding of the strengths and weaknesses of each style.

>>>SERIES 2: Emotional Intelligence in Your Workplace, Sept. 18, 25 and Oct. 2, 2:00-3:00 PM
Emotional Intelligence: simply defined, it’s being intelligent about emotions–yours and others’. We’ll delve into how our behavioral styles can affect our levels of emotional intelligence. We’ll also take a closer look at emotions: What are emotions anyway? Are we even aware of them when they happen? Can we control them? We’ll also probe how our emotions affect how we interact with others and discover the potential for improving our emotional intelligence, why it matters in the workplace, and why it might be challenging to do so.

>>>Improving Library Services to People With Disabilities Oct. 14 – Nov. 10, 2013
Two live course chat meetings: Thursday, October 24, 3-4p.m. Central Time and Thursday, November 7, 3:00-4:00p.m. Central Time.
CEUs now available for this course! Participants will identify library users with disabilities at their library and the resources and assistive technologies available to assist them; examine changes in attitudes, laws and technologies that have impacted people with disabilities; and recommend changes in personal and organizational behaviors to improve services for people with disabilities at their library.
More info:

More info:

>>>Business Reference 101 Sep. 9 – Oct. 6, 2013
Appropriate for librarians and library staff of all types who wish to acquire business reference expertise, Business Reference 101 will demystify such topics as SIC, NAICS codes, ROI and 10ks. Students will also have access to proprietary business reference databases.

>>>Genealogy 101 Jul. 29 – Sep. 1, 2013
For reference staff with little or no experience in genealogy. The goal of the class is to give students confidence and skill in assisting family history researchers, and will provide tools for assisting patrons with family history research.

>>>Readers’ Advisory 101 Sep. 2 – Oct. 20, 2013 (Chats on Thursdays, 3p.m. Central)
Learn how to become more comfortable providing readers’ advisory (RA) services. Through practice sessions, learn how to use RA tools, craft annotations, read in genres, articulate appeal, and experiment with methods to offer RA services. Readers’ Advisory 101 is tailored for support staff, library technicians, newly hired reference librarians, and those librarians who want to brush up on their skills from all types of libraries.

More info:

>>>Using Web Video to Promote Library Resources and Your Expertise, July 30, 2:00-3:00p.m.
This webinar will teach you how to create your own web videos to provide personalized and topic-specific instruction, showcase your resources and expertise, and reach users wherever they may be online. Sponsored by RUSA’s Business Reference and Services Section (BRASS).

>>>Meet Them Where They Are: 6 Steps To Market Research Success, Aug. 2, 2:00-3:00p.m.
This webinar presents 6 fundamental steps to follow to conduct market research. It illustrates the differences between 5 market research methods and explains how to select the right method. This webinar is distinct from others because it provides a quick, easy, and effective way to begin market research, regardless of the level of expertise of the attendees.

>>>User Experience Research 101, Aug. 7, 2:00-3:30p.m.**
Interested in applying UX research to your library but not sure where to start? We’ll introduce the concept of user experience, research planning, and practical research methods to librarians who may not have formal training in user experience research. The focus is on the user-centered design process to help the audience integrate user experience research into their existing work. Real-world examples from libraries will be used!

>>>How to Conduct Usability Studies: A Librarian Primer**, Sept. 4, 2:00-3:00p.m.
Interested in conducting some usability test of your library website or resources, but not sure where to start? Hear about what things to consider when conducting usability tests for the first time. We will cover research questions, recruitment, creating user study scripts and other best practices for implementation.

**Register for both the User Experience and Usability Studies webinars and save 15%!
More info: