Breakthrough Branding for Your Library

Breakthrough Branding for Your Library
with Suzanne Walters and Kent Jackson
4-week eCourse
Beginning Monday, May 6, 2013
Walters and Jackson, expert marketers and experienced graduate-level instructors, translate the principles of intelligent branding, positioning, and promotion to the complex day-to-day needs and aspirations of today’s libraries. Library directors and board members, marketing, community relations, finance and fundraising staff, friends groups and community partners will learn concepts and strategies in this eCourse they can immediately put into action. Concepts such as:
• Understand how best-practice branding and positioning promotes your library
• Take a unified strategic approach to positioning the library within the community
• Understand how branding and positioning enhances fund development and patron support
Suzanne Walters is the president of Walters & Associates Consultants and conducts marketing workshops and seminars for libraries both nationally and internationally. She serves on the graduate faculty of Regis University, facilitating courses in social marketing.
Kent Jackson currently serves on Regis University’s graduate faculty, teaching social marketing and organizational leadership, and as a resource consultant to DiscoveryOnstage, a Los Angeles–based theatrical education and performance company.
To help in applying concepts from the eCourse to branding, marketing, and positioning opportunities in your organization, the PDF version of the instructors’ book Breakthrough Branding: Positioning Your Library to Survive and Thrive will be provided to you after the eCourse begins.