Canadian Library Association webinars

So what do you do – and why do I need you – exactly? Tips on Branding for Information Professionals

Whether they like to think so or not, info pros have a brand, and the clients’ perception of that brand will influence their careers.

In this session, Ulla traces the similarities and dissimilarities between well known consumer products’ and companies’ brands and ours, discussing the need to build a professional image consciously to foster client confidence in the quality and value of our services.

Illustrating how seemingly superficial “signalers” send messages clients pick up on, Ulla provides a checklist of tips for selecting and supporting the brand we want to project.

Date: Monday, October 15, 2012
Time: 2pm (ET)
Speaker: Ulla de Stricker

Becoming Indispensable: The Value Proposition

Information professionals’ intercollegial story telling often involves variations of “SharePoint is perceived to be the solution to every information related challenge” or “everyone is expected to be a highly skilled researcher as a result of having any graduate degree”.  It is increasingly challenging to demonstrate to employers and clients that we truly are worth our pay … but some techniques are worth considering.  Ulla speaks to strategies info pros can use to create awareness – where it counts – about the value they add to the organizations where they work.

Date: Monday, November 19, 2012
Time: 2pm (ET)
Speaker: Ulla de Stricker

How to Construct a Superb Résumé

Come get the definitive word on what works, how to handle “tricky” information, ways to make the resume stand out visually, and the all-important advice on making an impact in the first 3 seconds a reader looks at the document.

Date: Monday, January 21, 2013
Time: 7pm (ET)
Speaker:Ulla de Stricker

Cover Letters – Do They Do Us Justice?

Ulla de Stricker will show information professionals how to turn their cover letters into effective sales instruments. Come see how “ineffective” cover letters – the standard ones you may be using right now? – get transformed into powerful sales tools. You will be amazed how stripping out weak verbiage and using confident language makes a difference!

Date: Monday, February 11, 2013
Time: 7pm (ET)
Speaker: Ulla de Stricker

The Job Interview:  Projecting Competence, Confidence, and Fit with Organizational Culture

It’s one thing to produce a superb resume and expertly crafted cover letter. Going in for the “grilling” is quite another challenge. Fortunately, there is help. Ulla de Stricker distills her own experience and the best advice out there into a set of tips for convincing the potential employer you are the perfect candidate … and for diagnosing whether the employer’s culture is a good fit for you.  Specific attention is paid to “difficult” questions and the professional way to respond to them.

Date: Monday, February 25, 2013
Time: 7pm (ET)
Speaker: Ulla de Stricker

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