Final Reminder: Free Webinars on 3/16: Strategy for Social Media and Digital Identity Management

via cjc-l

The Georgia Library Association is pleased to announce the March 2011 sessions of the newly retitled Carterette Series Webinars(formerly Wednesday Webinars). The series highlights trends, innovation, and best practices in Georgia Libraries. The webinars feature Georgia speakers, but registration is open to anyone, anywhere, so please forward this announcement to a friend. Topics are chosen to be of interest to employees of all library types, and each session is approved for one Georgia Continuing Education (CE) contact hour. Can’t make it to the live show? That’s okay–the sessions will be recorded and available on the CSW site for later viewing.

Strategy for Blogging and Social Networking
Presented by Casey Long and Sarah Steiner

Wednesday, March 16, 2011, 10:00am – 11:00am EASTERN TIME
Separate registration is required for each hour-long session.
Blogs and social networking tools enable libraries to market resources, educate users, and build community relationships. To be effective, however, libraries must have a content strategy, schedule, and guidelines. In this session you will learn about the strategic planning techniques two libraries – dramatically different in size and staff – are using to maximize the impact of these tools while minimizing the workload of generating quality content.

Branding and Influence: Establishing Your Digital Identity and Reputation
Presented by Robin Fay

Wednesday, March 16, 2011, 11:15am – 12:15pm EASTERN TIME
Separate registration is required for each hour-long session.

What is your library brand? Do you have one? What about your own brand? Do you “Google” yourself? How do you know if your social media presence is effective? Do you have digital credibility? We’ll explore tools to cultivate a digital identity, branding, and ways to evaluate social media effectiveness.

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