LITA Webinar: Beyond Web Page Analytics

LITA Webinar: Beyond Web Page Analytics
Using Google tools to assess user behavior across web properties. 

Tuesday March 31, 2015
11:00 am – 12:30 pm Central Time
Register now for this webinar

This brand new LITA Webinar shows how Marquette University Libraries have installed custom tracking code and meta tags on most of their web interfaces including:

CONTENTdm
Digital Commons
Ebsco EDS
ILLiad
LibCal
LibGuides
WebPac, and the
General Library Website.
The data retrieved from these interfaces is gathered into Google’s
Universal Analytics
Tag Manager, and
Webmaster Tools
When used in combination these tools create an in-depth view of user behavior across all these web properties. 

For example Google Tag Manager can grab search terms which can be related to a specific collection within Universal Analytics and related to a particular demographic. The current versions of these tools make systems setup an easy process with little or no programming experience required. Making sense of the volume of data retrieved, however, is more difficult.
How does Google data compare to vendor stats?
How can the data be normalized using Tag Manager?
Can this data help your organization make better decisions?

Join Ed Sanchez, Head, Library Information Technology, Marquette University Libraries
Rob Nunez, Emerging Technologies Librarian, Marquette University Libraries and
Keven Riggle, Systems Librarian & Webmaster, Marquette University Libraries

In this webinar as they explain their new processes and explore these questions.

– Check out their program outline
– Then register for the webinar

Can’t make the date but still want to join in? Registered participants will have access to the recorded webinar.

Cost:
LITA Member: $39
Non-Member: $99
Group: $190 

Registration Information:
Register Online page arranged by session date (login required)
OR
Mail or fax form to ALA Registration
OR
call 1-800-545-2433 and press 5
OR
email registration@ala.org
Questions or Comments? For all other questions or comments related to the course, contact LITA at (312) 280-4269 or Mark Beatty, mbeatty@ala.org

Assessment in Focus: Conducting Effective Interviews & Focus Groups

METRO & ACRL/NY present:

Assessment in Focus: Conducting Effective Interviews & Focus Groups

Speakers: Mariana Regalado, Maura Smale, & Frans Albarillo
Mariana Regalado is associate professor and head of reference at the Brooklyn College Library. As such, she assists students to become smart, curious, and confident information seekers. Her areas of interest include information literacy, student research habits, research skills, European anthropology, and carnival. Her academic background includes both an MA …
Full Description
This workshop will introduce participants to the basics of interviews and focus groups, two qualitative research methods that can be used to assess and explore patron experiences with library facilities, services, and programs. The process, benefits, and challenges of interviews and focus groups, including practicalities such as required equipment and costs, will be reviewed along with qualitative research generally and its relationship to quantitative research. Sample results will be shared that illustrate the rich detail into library user behavior that qualitative research can offer, and attendees will have the opportunity to conduct and participate in sample interviews and small focus groups during the workshop.

Note that a workshop on synthesizing and analyzing interview and focus group data will be held on April 23 from 1-4pm. An email announcement will go out when registration for that follow-up session opens.

Prerequisite knowledge/experience: This workshop requires no prior knowledge or experience, and is ideal for anyone interested in learning how to use interviews and focus groups to learn more about the experiences of patrons in libraries.

By the end of this program, participants will:
· Understand the differences between qualitative and quantitative research methods and results
· Be familiar with the benefits and challenges of interviews and focus groups in order to determine their potential usefulness for library assessment
· Learn more about the range of textual, audio, and visual data that can be collected via interviews and focus groups
· Gain experience collecting data by conducting a sample interview or focus group
When?
Tuesday, March 3, 2015
1:00 p.m. – 4:00 p.m.

Where?
METRO Training Center
57 East 11th Street, 4th Floor
New York, NY 10003
This event is co-sponsored by METRO and the Association of College and Research Libraries, Greater New York Metropolitan Area Chapter.
For more information and to register
To become a member of ACRL/NY: http://acrlny.org/join-us/

Fair Use: Guidelines and Best Practices

Fair Use: Guidelines and Best Practices
90-minutes
by Gretchen McCord, attorney and librarian

Wednesday, March 11, 2015
2:30pm Eastern | 1:30pm Central
12:30pm Mountain | 11:30am Pacific

Register

Don’t let restrictive guidelines stifle creativity and research in your library’s community. Become informed of fair-use guidelines for libraries with this workshop by attorney and librarian—Gretchen McCord. You will learn how to empower your patrons with statements of best practices used independently and along with the fair-use guidelines.

Reflective teaching: Self-evaluation to assess and improve your teaching practice

The Instruction Section is sponsoring a pre-conference workshop at ALA Annual, for the first time in many years. Please see below for details and visit the website for additional information.

Reflective teaching: Self-evaluation to assess and improve your teaching practice

Friday, June 26, 1-4 pm

Workshop leaders: Wendy Holliday and Anne-Marie Deitering

Reflection is a central component of effective teaching practice and successful student learning. But reflection can sometimes seem fuzzy, without purpose, and lack connection to larger program goals. In this three-hour workshop, participants will learn techniques and strategies for more structured and intentional reflection. Participants will learn how to identify, articulate, and diagnose teaching and learning “problems” that they encounter in the classroom, analyze their role as a teacher in that situation, and then apply techniques of reflective practice to address those learning problems and improve student learning. Participants will also explore collaborative reflective practices in order to build reflective practice into their instruction programs.

Implications of Microaggressions

LLAMA Webinar Explores Implications of Microaggressions

Microaggressions are subtle, denigrating messages delivered to members of marginalized groups, and they can negatively affect an organization’s culture. Experiences of microaggressions can lead individuals to feel increasingly dissatisfied with their jobs, which may result in their physical or psychological departures from their organizations. The Library Leadership and Management Association (LLAMA) and the ALA Office for Diversity will present “Racial and LGBT Microaggressions: An Introduction for Library Leaders,” on Mar. 18, at 1:30 – 3:00 PM (Central time).

This webinar will define microaggressions, cover racial microaggressions and microaggressions toward LGBT people, and discuss how this affects librarians and the potential implications for the future of the profession.

By the end of this webinar participants will:

Understand the concepts of racial and LGBT microaggressions and their potential effects on the profession.
Be able to describe the manifestations of microaggressions in order to recognize when participants or their colleagues may be experiencing these phenomena.
Recognize strategies for addressing microaggressions in order to propose solutions to improve the climate at participants’ institutions.
Presenters: Alanna Aiko Moore, Librarian for Sociology, Ethnic Studies and Gender Studies, University of California, San Diego; Jaena Alabi, English & Psychology Librarian, Auburn University Libraries, Auburn, AL

Fees: LLAMA member $49; Non-LLAMA member $59; LLAMA group rate (5 or more people at one site) $199; Non-LLAMA group rate (5 or more people at one site) $239

Register online

Register with a purchase order or by mail: registration form (PDF, 1 pg.).

Can’t attend the live event? No problem! If you register, you will automatically receive a link to the recorded version for later viewing.

For questions about this webinar or other LLAMA programs, contact Fred Reuland. freuland@ala.org

E-Book Cataloging Using a Shared Mailbox

ALCTS webinar: E-Book Cataloging Using a Shared Mailbox

This webinar is one of the six-part “Working with Continuing Resources” webinar series

Date: Monday, March 16, 2015
All webinars are one hour in length and begin at 11am Pacific, noon Mountain, 1pm Central, and 2pm Eastern time.

Description: Acquiring and cataloging e-books received as firm orders presents a unique challenge to librarians accustomed to print materials, who struggle to manage an invisible backlog and workflow, and the attendant difficulties with tracking, communicating between departments, and notifying users when the materials are available to them. This session will show participants how to plan and create a workflow for processing these orders using a shared mailbox.

Learning outcomes: Participants will be able to plan and create a workflow applicable to their own environment.

Who should attend? Technical services librarians who are responsible for the management of an e-book workflow, whether in acquisitions or cataloging.

Presenter: Nancy Mitchell Poehlmann has been a cataloging manager since 1990. She has presented sessions on various cataloging and management topics at the American Library Association Midwinter and Annual conferences, the SUNY Librarians Association conference, and the Association of American Law Libraries annual conference. She is currently Head of the Cataloging Services Department at the University at Albany, State University of New York.

*****************

Single Webinar Registration Fees: Registration Fees: ALCTS Member $43 ; Non-member $59 ; Group rate (members/non-members) $99/$129 ; International $43

This webinar is part of a six part series. Please check the ALCTS Web site for discount pricing for the entire webinar series.

For additional information and access to registration links, please go to the following website:
http://www.ala.org/alcts/confevents/upcoming/webinar/031615

ALCTS webinars are recorded and registrants receive a link to the recording shortly following the live event.

For questions about registration, contact ALA Registration by calling 1-800-545-2433 and press 5 or email registration@ala.org. For all other questions or comments related to the webinars, contact Julie Reese, ALCTS Events Manager at 1-800-545-2433, ext. 5034 or alctsce@ala.org.

Patent Searching – new Library Juice course in March!

Patent Searching

Instructor: Martin Wallace
Dates: March 2-27, 2015
Credits: 1.5 CEUs
Price: $175

http://libraryjuiceacademy.com/018-patent-searching.php

The corpus of patents constitutes one of the largest organized repositories of technical information in the world. The value of searching for these documents is not limited to inventors; information from patents is also used by historians, genealogists, entrepreneurs, attorneys, and engineers. Whether serving public or academic communities, patent searching is a skill to include in any librarian’s repertoire. As a primer for librarians, students in this course will learn the anatomy of a patent and how patents are organized. A variety of search strategies will be discussed, and several freely available databases will be consulted. Guidelines for avoiding “unauthorized practice of law,” a concern often inhibiting librarians from providing effective services to their users, will also be provided.

Martin Wallace is a Science & Engineering Librarian at the University of Maine, Orono, and serves as Maine’s only representative to the Patent and Trademark Resource Centers Program administered by the United States Patent and Trademark Office. He has served three terms as secretary of the Patent and Trademark Resource Center Association (PTRCA) and is currently the Association’s web master. Martin received his MLIS from the University of North Texas in 2005 and his MS in Information Systems from the University of Maine in 2014.

Read an interview with Martin about this course:
http://libraryjuiceacademy.com/news/?p=264

Course Structure
This is an online class that is taught asynchronously, meaning that participants do the work on their own time as their schedules allow. The class does not meet together at any particular times, although the instructor may set up optional sychronous chat sessions. Instruction includes readings and assignments in one-week segments. Class participation is in an online forum environment.

Payment Info
You can register in this course through the first week of instruction. The “Register” button on the website goes to our credit card payment gateway, which may be used with personal or institutional credit cards. (Be sure to use the appropriate billing address). If your institution wants to pay using a purchase order, please contact us to make arrangements.

Library Juice Academy
P.O. Box 188784
Sacramento, CA 95818
Tel. 218-260-6115
Fax 916-415-5446

inquiries@libraryjuiceacademy.com
http://libraryjuiceacademy.com/