Please join us if you are interested in learning more about marketing your virtual reference service.
Session Title: “Website Marketing of Your Virtual Reference Service: Lessons Learned from an AskColorado Research Project”
Presenter: Kris Johnson, AskColorado Coordinator
Session Description: In spring 2007, AskColorado contracted a researcher to study how participating AskColorado libraries were linking to the service (if at all.) The purpose of this website marketing investigation was to examine how library websites were advertising the existence of and services offered by Ask Colorado to their own patrons. A secondary focus of the project was to analyze website usage statistics of www.askcolorado.org to determine top referring websites and URL. The two areas of research were the correlated to determine which participating library websites generated the most traffic to the Ask Colorado website and whether the methods they use to link to the service correlated to higher use by their patrons. (Hint: It did!) By doing a 12-month comparison of the usage statistics of Ask Colorado a pattern was seen of which websites bring the greatest and most consistent traffic to the Ask Colorado website.
When: Thursday, July 24, 2008 at 4:00 PM Eastern Time
To register, go to https://www1.gotomeeting.com/register/540024256
via DIG_REF
