Thursday, May 8, 2008 at 2:00 p.m. Eastern Time, 1:00 Central, noon Mountain, 11:00 a.m. Pacific, and 6:00 p.m. GMT/UTC/Zulu:
Join Sarah Houghton-Jan, the Librarian in Black blogger, in exploring how libraries can market their collections and services online. In the Web 2.0 environment, library staff need to think about outreach differently. Users spend more time online in both solitary and social endeavors. This session will cover how to find potential users online and reach out to them with the services and resources they need. Attendees will go away with a lengthy checklist of ideas to take back to their libraries to successfully create an ongoing online marketing plan. Please note: This program will last approximately 90 minutes.
Host: TAP Information Services
Online Location: OPAL Online Auditorium
Remember to check out other OPAL offerings at http://www.opal-online.org/progschrono.htm
